Sample of fax blitz document used by Toshiba to communicate with notebook computer dealers

Toshiba America Information Systems

Background

In the notebook computer market, product life cycle has shrunk to as little as two or three months. It was therefore vital that Toshiba, the industry leader, be able to communicate its new products to dealers in a timely, almost immediate, manner. Its dealer support function, known as the Toshiba Customer Server, therefore used fax blitzes to keep their dealers in the know. To view a .pdf file of one such broadcast fax, please click here.

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