Radio Copy
A sampling of local radio copy. Click a link below to jump to a particular client.

Del Chmielewski Accounting
Lighting Design Center
Papa John’s Pizza Shops (not the current national chain)
Waldo East Vision Center


Del Chmielewski Accounting

Background

Mr. Chmielewski was skeptical of radio advertising. But when presented with the spot below, he decided to give it a try for tax season. The combination of a comic parody from a classic movie and a name that is less than commonplace resulted in a spot that got attention and prompted a great many comments.


Client: Del Chmielewski Accounting
Length:  :30
Talent:  Local
Title: Dollars, Taxes (parody of Marx Brothers bit; MAN is Chico’s role, w/accent)
 
ANCR Now that income tax time is here, you should know that the best accountant to save you money is Del Chmielewski. Del Chmielewski will save you lots of dollars— 
MAN Dallas? I’ve got a cousin in Dallas. Is Del Chmielewski from Dallas? 
ANCR No, no. I said Del Chmielewski will save you lots of dollars on your TAXES. 
MAN That’s it! Dallas, Texas! That’s where my cousin lives. Del Chmielewski is from Dallas, Texas, too? 
ANCR No, no, no! Del Chmielewski works in Jefferson, and his accounting will save you DOLLARS on your TAXES!!! 
MAN Now he’s back in Dallas, Texas! You just said he was in Jefferson. 
ANCR (straight) For accounting service to save you “Dallas” on your “Texas,” see Del Chmielewski in Jefferson. He’s in the yellow pages.
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Lighting Design Center

Background

This campaign leveraged the then-popularity of “Lifestyles of the Rich and Famous” to get attention and send a message of quality merchandise at affordable prices. “Lifestyles” theme music and a Robin Leach voice impersonator were used to create the mood for a series of Light Styles of the Rich and Famous” ads to build both traffic and identity.


Client: Lighting Design Center
Length:  :30
Talent:  Mike Diamond as Robin Leach
Title: Stiffel (co-op)

MUSIC:
Lifestyles of the Rich and Famous theme

ROBIN:
One of the most classic works of art you can own can’t be found in an art gallery: a Stiffel lamp from the Lighting Design Center! Your home will glow with the subtle elegance of these works of art in ceramic, crystal, or brass. And now, since all lamps at the Lighting Design Center have been reduced 30 to 50 percent, the Stiffel lamp that will be smashing in your sitting room is a steal! Yes, just about anyone can enjoy “light styles of the rich and famous” at the Lighting Design Center.



Client: Lighting Design Center
Length:  :30
Talent:  Mike Diamond as Robin Leach
Title: Two-for-one sale

MUSIC:
Lifestyles of the Rich and Famous theme

ROBIN:
Here’s a sale for those of you who have champagne tastes on a beer budget. The huge annual two-for-one sale at the Lighting Design Center. Now through October 31st, browse through the Lighting Design Center’s elegant showroom, select any fixture you like, then select another of comparable value and it’s yours FREE. This sale attracts customers from all over Eastern Wisconsin who enjoy “light styles of the rich and famous,” at low two-for-one prices. Do a double-take at the Lighting Design Center, 2310 Franklin Street, Manitowoc.


Client: Lighting Design Center
Length:  :30
Talent:  Mike Diamond as Robin Leach
Title: Wellington and Schultz

MUSIC:
Lifestyles of the Rich and Famous theme

ROBIN:
Welcome to “light styles of the rich and famous,” sponsored by the Lighting Design Center. First we visit the palacial estate of Ashley Wellington, adorned with crystal chandeliers from the Lighting Design Center. Next observe the urban dwelling of Tom and Nancy Schultz, a modest ranch outside but tastefully elegant inside—thanks to the same design professionals at the Lighting Design Center. Just goes to show that just about anyone can enjoy “light styles of the rich and famous” at the Lighting Design Center.


Client: Lighting Design Center
Length:  :30
Talent:  Mike Diamond as Robin Leach
Title: Not a millionaire
 

MUSIC:
Lifestyles of the Rich and Famous theme

ROBIN:
If you’re not a millionaire but want your home to look like a million, visit the Lighting Design Center to discover “light styles of the rich and famous.” Whether it’s one fixture, one room, or a whole house you want to improve, the Lighting Design Center has the designs, staff, and distinctive merchandise to turn dull into dazzling, so-so in smashing, blasé into beautiful. Still, just about anyone can enjoy “light styles of the rich and famous” at the Lighting Design Center.


Client: Lighting Design Center
Length:  :30
Talent:  Mike Diamond as Robin Leach
Title: Not Beverly Hills

MUSIC:
Lifestyles of the Rich and Famous theme

ROBIN:
Ornate chandeliers in the foyer... Classic solid brass lamps in the sitting room... Warm nightscape lighting in the garden... I’m not describing a Beverly Hills palace or a European mansion; but elegantly affortdable lighting for your home at the Lighting Design Center. The Lighting Design Center carefully purchases innovative lighting products from all over the world, in quantities that allow them to sell them to you for less. That’s why, at the Lighting Design Center, just about anyone can enjoy “light styles of the rich and famous.”

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Papa John’s Pizza Shops

Background

Not to be confused with today’s national chain, Papa John’s, in the early ’80s, had four (and later five) pizza shops in Southeast-Central Wisconsin. Their basic premise is that they make ’em, you bake ’em. A creative strategy was developed to position their pizza as better tasting than frozen, but less expensive than going out or delivery, and to do so in an attention-getting, appealing, and fun way. Submarine sandwiches and salads were added to the menu, and promoted with the same light tone. After about two years, the owners decided to franchise Papa John’s, and the radio spots, with room for local tags, became part of the franchise kit.


Client: Papa John’s
Length:  :30
Talent:  Local
Title: What’s for supper dear?
 
SFX  Old soap opera organ music. 
ANCR Monday night at the Jones’s... 
MAN (bored) What’s for supper tonight, dear? 
WOMAN Hamburgers, honey. 
MAN (still bored) Sounds great, dear. 
ANCR Tuesday... 
MAN (bored) What’s for supper tonight, dear? 
WOMAN Meat loaf, honey. 
MAN (still bored) Sounds great, dear. 
SFX Fade out soap opera music under. 
ANCR  If you’re tired of the same old hamburger-type meals, next time try fresh, take-home pizza from Papa John’s!
MAN (bored) Wha’t for supper tonight, dear? 
WOMAN  Why pizza from Papa John’s, honey.
SFX Fast, showbiz music in and under throughout rest of spot. 
MAN (Excited!) What?! Pizza from Papa John’s? WOW! Sounds FAN-TAS-TIC... pussycat! 
ANCR Find out what a difference pizza from Papa John’s can make in your life!  Four locations. 

Client: Papa John’s
Length:  :30
Talent:  Local
Title: Go out and eat at home
 
MAN1  Hey, let’s go out for a pizza! 
MAN2 Great idea! But let’s go out and eat at home.
MAN1 Hey, wait a minute! “Go out” and “eat at home.” 
MAN2 Sure. Let’s get a Papa John’s pizza. 
MAN1 Papa John’s?
MAN2 Yeah. We “go out” to Papa John’s. They make it fresh while we wait, then we come hame, bake it, and “eat at home.”
MAN1 But if we’re going out, why not just to a restaurant? 
MAN2 Too expensive! 
MAN1 Well, if we’re eating at home, why not just eat a frozen pizza?
MAN2 Too BORING! At Papa John’s, we get a restaurant-style pizza that’s still affordable. 
MAN1 Hmmm, sounds great. Okay, let’s “go out” AND “eat at home,” at Papa John’s. 
ANCR Four locations.

Client: Papa John’s
Length:  :30
Talent:  Local
Title: Send in the subs
 
SFX Basketball game.
SCHMEDLEY Hey, coach, our starters are getting tired. They’re just running out of energy!
COACH You’re right Schmedley. It’s time we sent in the subs! 
SCHMEDLEY (energized) Subs! Okay, coach, send me in! I’m ready to play! 
COACH Sit down, Schmedley! I don’t mean substitutes, I mean submarines. Submarine sandwiches, that is, from Papa John’s. 
SCHMEDLEY  (incredulous, dejected) Sub sandwiches from Papa John’s? 
COACH Right, Schmedley! Sub sandwiches from Papa John’s are subSTANTIAL. You don’t have to worry about running out of energy after eating a Papa John’s sub. 
SCHMEDLEY Awwwww! 
COACH So, Schmedley, next time try a substantial submarine sandwich from Papa John’s, in Watertown, Fort Atkinson, Elkhorn, and Burlington.

Client: Papa John’s
Length:  :30
Talent:  Local
Title: Salads to go
 
ANCR  Y’know what’s new at Papa John’s? Salads to go! 
MAN Salads to go? I don’t beLEAF it. 
ANCR (irritated) Oh, boy. There’s four different salads to choose from.
MAN Oh, and I suppose Papa John’s is really DRESSING them up... 
ANCR (moaning) Ohhhhhh! There’s regular, ham and cheese, taco, and chef’s salads to choose from. 
MAN Might say they’re all so good it’s a TOSS up which one to order, eh? 
ANCR Will you be quiet! And they’re all priced so low— 
MAN —you’ll save some GREENS! 
ANCR Listen, I’ve had just about enough— 
MAN I haven’t! I’m heading to Papa John’s to get my salad. 
ANCR  Salads to go. Now at Papa John’s. Four locations.

Client: Papa John’s
Length:  :30
Talent:  Local
Title: Peter Piper

SFX: (corny music under)
ANCR:
Peter Piper pined for perfect pepperoni pizza at a perfectly low price to pay. So, Peter Piper plodded to the nearest pizza parlor, where he pleased his presumptuous palate, but had to pay a price that was positively preposterous. Peter Piper then proceeded to the supermarket, for pepperoni pizza packaged in a preprepared state—frozen! What a pity! It cost but a pittance, but pleased his palate not a bit. Then Peter Piper perchance purchased a pepperoni pizza from Papa John’s. Peter’s poor palate pulsed with pure pleasure. Yet Papa John’s permitted his pocket to remain plenty padded. If Peter Piper can perceive pleasure from Papa John’s pizza, so can you! So try one today at Papa John’s. Five locations.


Client: Papa John’s
Length:  :30
Talent:  Local
Title: Mr. Wentworth
 
WOMAN (nasal voice) Mr. Wentworth, you received several messages while you were out. 
MAN (not paying close attention) Okay. 
WOMAN Abe Savinski from Savinski, Savinski, and Finklemeyer c alled. He said we won our lawsuit against Acme Cotter Pin Company for $800,000. 
MAN (same) Uh, hu. 
WOMAN And Janet Stannet from Planet Pomegranite okay’d the deal for a million and a half. 
MAN (while yawning) Uh, hu. 
WOMAN  And you’re wife called. She said bring home a pizza from Papa John’s. 
SFX (upbeat music in) 
MAN (energized) What? Pizza from Papa John’s? I’ve got to go at once! 
ANCR Papa John’s. Fresh pizza that they make and you bake. Worth getting excited about. With a new store in Whitewater. 


Client: Papa John’s
Length:  :30
Talent:  Local
Title: In the beginning

SFX: (windy, harsh environment)

ANCR (low voice; slow delivery):
In the beginning, there was parlor pizsza: delicious but very expensive. Then came frozen pizza: very affordable but for a good reason—a virtual lack of taste. Then came pizza from Papa John’s.

SFX: (Stars and Stripes forever)

ANCR (energetic delivery):
Papa John’s pizzas are made fresh while you wait, so they taste as good as parlor pizza. But you bake them yourself, so the price is very affordable. Papa John’s, the delicious yet affordable pizza breakthrough!  In Watertown, Fort Atkinson, Elkhorn, and Burlington.

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Waldo East Vision Center

Background

Dr. David Antonie, owner of Waldo East Vision Center, took a soft-sell, value-added approach to marketing the Center’s services.Well known in the community and possessing a pleasant voice, Dr. Dave was able to deliver his value-added messages in a very warm, personal way.


Client: Waldo East Vision Center
Length:  :30
Talent:  Dr. Dave
Title:  Second Row
 
Dr. Dave OK, now try the second row from the bottom...
ANCR Dr. David Antonie of the Waldo East and Mishicot Vision Centers.
Dr. Dave Reading letters off a wall chart in school is still a good way to detect vision problems, but it just can’t take the palce of a complete eye exam by an optometrist. A complete eye exam can detect near and far vision problems, difficulties in depth perception, color deficiencies, muscle imbalances, and more–things a wall chart will miss.
ANCR Make an appointment for your child today with Dr. David Antonie at the Waldo East or Mishicot Vision Center... the best care in sight.


Client: Waldo East Vision Center
Length:  :30
Talent:  Dr. Dave
Title:  20-20 Kids
 
Dr. Dave Everyone wants his or her child to have 20-20 vision.
ANCR Dr. David Antonie of the Waldo East and Mishicot Vision Centers.
Dr. Dave The traditional “letters on the wall” eye test in school is still a good way to uncover distance problems. But other potential problems, such as muscle imbalances, color deficiencies, or difficulty in judging distances can be uncovered only with a complete vision screening. Make sure your kids go back to looking–and SEEING–their best.
ANCR Make an appointment today with Dr. David Antonie at the Waldo East or Mishicot Vision Center... the best care in sight.


Client: Waldo East Vision Center
Length:  :30
Talent:  Dr. Dave
Title:  Child Injury
 
Dr. Dave This year over 150,000 children aged 5 to 15 will suffer serious eye injury.
ANCR Dr. David Antonie of the Waldo East and Mishicot Vision Centers.
Dr. Dave Most of these occur while your kids are participating in sports or unsupervised play. But if your active child wears glasses or contacts, protective eyewear with a snug, wraparound fit can minimize the risk of injury during sports or physical education.
ANCR Come and see the complete selection of protective eyewear for kids at the Waldo East or Mishicot Vision Center... the best care in sight.
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