Direct mail advertising written for CUNA Mutual Insurance Agency

MEMBERS Auto insurance direct mailer
(Written in conjunction with direct-response advertising agency)

Cover letter

Dear <name>:

Your credit union took the burden out of shopping for low-cost auto insurance.

Even people who are born to shop don’t get particularly excited at the thought of shopping for auto insurance. That’s why we’ve done the shopping for you. Announcing MEMBERS® Auto Insurance, available only to credit union members like you. MEMBERS Auto Insurance provides solid insurance protection from Liberty Mutual at low, members-only rates.

We lock you into the lowest possible rates for 12 months.

Wouldn’t it be great if every time you bought a new pair of shoes you paid the same low price as you did a year ago? Well, we can’t help you in the area of footwear, but we can guarantee that you’ll pay the same low rate and enjoy the same great benefits on your auto insurance for a full 12 months. Unlike many companies that change rates and benefits after as little as six months, your MEMBERS Auto Insurance policy provides the same low rates and same great benefits for at least 12 months—guaranteed.

Valuable auto protection with competitive rates.

The checker at the grocery store doesn’t give you 15¢ off a head of lettuce because you haven’t had a fender bender in the store’s parking lot. But MEMBERS Auto Insurance gives big discounts to good drivers, as well as other discounts that could save you 50, 100, even as much as 200 dollars off our already-low rates. Once enrolled, you’ll enjoy the security of some of the best protection and services in the business, including around-the-clock claim service and roadside assistance. Please read the enclosed brochure for more information on the many benefits of MEMBERS Auto Insurance coverage, then call 1-888-380-9287 for a free quote. You’ll probably save enough to buy the things you really want to shop for.

Sincerely,

Brochure

Earn Discounts Off Our Already-Low Rates

No accidents or traffic violations in the past 36 months? If so, and if you’re at least 21 years old, you’ve already earned a 10 to 20 percent discount with MEMBERS Auto Insurance. And that’s just the beginning. Many other discounts are also available that can reduce your rates even more. Plus, MEMBERS Auto Insurance offers an exclusive added discount available only to credit union members like you.

Value and Benefits

In addition to the savings you’ll enjoy for being a good driver, MEMBERS Auto Insurance counselors shop for additional discounts that you can take advantage of. Discounts are available for automatic seatbelts, airbags, antilock brakes, antitheft devices, low mileage, student drivers with good grades, mature drivers, and more. Discount availability and amount vary by state. Call 1-888-380-9287 for an exact quote.

12-Month Rate Guarantee

When you switch your auto insurance to MEMBERS Auto Insurance, you won’t have to worry that you’ll be hit with a price hike six months down the road. That’s because MEMBERS Auto Insurance guarantees your rates and coverage for a full twelve months. Some companies raise premiums or change policy benefits after as little as six months. Not MEMBERS Auto Insurance.

Dependable Coverage

Like cheap merchandise, low insurance premiums don’t mean a thing if the company isn’t there when you need it. MEMBERS Auto Insurance is underwritten by Liberty Mutual. A.M. Best Company gives Liberty an A+ (superior) for financial stability and operating performance, and Standard and Poor’s rates Liberty AA (excellent) for its ability to pay claims.

Twenty-Four-Hour Claims Service

MEMBERS Auto Insurance is like a 24-hour grocery store—we never close! Just call us toll-free, 24 hours a day, 365 days a year, to file a claim. We also offer 24-hour roadside assistance, so you’re assured that we’ll be there for you when you need us.

Expert Advice

It helps to shop with a friend who can give you an honest opinion on what works for you. Your friend in auto insurance is your MEMBERS Auto Insurance counselor, who not only helps you pick out the coverage that fits you best, but also shops for all the discounts to make your premiums as low as possible.

Easy Payment Options

While our low rates are locked in for 12 months, we have payment options that are flexible and convenient. You can even have your premiums automatically transferred from your credit union account.

Call Today Toll-Free For Rate Quotes

Just call toll-free, 1-888-380-9287, Monday through Friday between 7 a.m. and 10 p.m. CST, or Saturday from 7 a.m. to 6 p.m. CST for a free rate quote. Back to Index Page Back to Portfolio Index

v/ 920-459-9615 f/ 920-459-9600

e/ jim@jpschoemer.com PO Box 1413 Sheboygan WI 53082-1413