Would you hire this man?
 

Who wouldn’t want Shakespeare doing their copywriting?

While William Shakespeare was unquestionably one of the greatest writers of all time, he probably didn’t know a thing about writing copy that sells. Neither did most of the English teachers we had in school.

Sonnets and plays are nice. 
Sales and profits are nicer.

Imagine the passion evoked in Shakespeare’s works as the way customers feel toward a product. Talk about a powerful brand identity. I’m no Shakespeare, but it is within my expertise as a writer to invite, to grab, to stir, to guide. Effectively done, the copy calls to action, persuades, creates understanding. A magical connection that makes customers inquire, buy, and buy again. That ain’t poetry; that’s bottom line—but it sure is music to the client’s ears.

You can’t afford less than an “A” anymore.

Did you put more thought into getting that “B” in English class than you put into your last selling message? Which grade would your teacher give the ad copy the client gave you yesterday? Would you lose points for inconsistency in your last catalog, which combined written content from multiple sources? More importantly and realistically, what is the grade your clients and their customers give you, every day, with nobody consciously knowing it?

As a kid, getting less than an “A” meant a lower grade point average. Today, as a businessperson, it means a lower profit margin.

Now is the winter of our discontent (opening line of Richard III). 

Even if you don’t exactly feel “discontent” with the copy you get from clients, customers or in-house staff, you should feel discontent at the thought of less-than-“A” writing negatively impacting brand image and bottom line. Don’t wait until winter. Be discontented and do something about it now. Contact me today while the discontent is still fresh.

Wanna see more?

While you’re here look at my ever-expanding portfolio samples, including Toshiba, IBM, Lexmark International, Details/Steelcase, Family Health Plan, and more. (To access the secure section, e-mail me for a user ID and password.)

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e/ jim@jpschoemer.com
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Sheboygan WI 53082-1413 

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Pithy Quotations on Writing and Communication
How to Write Good  |  Dan Quayle: Entertainer of the Century
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