Abbreviated snapshot list of Jim Schoemer's marketing communication accomplishments

Accomplishments: Jim Schoemer
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Defined content and wrote copy for all components of a selling kit to roll out new Details Express program: brochure, sales and training presentations, program workbook, quick reference cards, and kit usage instructions.
Project managed, developed, and wrote a 48-page full-line dealer catalog and 32-page end-user catalog for Steelcase/Details.
Worked with design firm to develop concept and write copy for dealer catalog and parallel Web site for Leick Furniture Company.
Wrote two newsletters for Robert Morris College that won prestigious Circle of Excellence Awards from the Council for the Advancement and Support of Education.
One of four writers hired to help reengineer Web site of M&I Bank; wrote/edited entire Commercial and Institutional Services section and portions of two other sections.
Implemented name change and legal statements in collateral for Northwestern Mutual; proofread, did quality assurance, and executed desktop publishing.
Wrote dozens of press releases and other marketing communications pieces for the John Michael Kohler Arts Center.
Edited, embellished, and performed quality assurance on brochure for tradeshow consultant Competitive Edge.
Worked with advertising agency to copywrite cover letters, brochures, teaser envelopes, cards, newspaper ads, and TV scripts for clients including Community Senior Plan (an offering of Family Health Plan), CUNA Mutual Insurance, National Funeral Directors Association, and The Building Committee.
Wrote copy for two institutional furniture brochures for OEI/KI (Web page sample to come).
Concepted, wrote, and project managed logo development, brochure, and Web site for the Law Offices of Barry S. Cohen (Web page sample to come).
Wrote and produced series of radio ads for Papa John’s pizza and submarine sandwich chain that became part of the company’s franchise kit (not the current national chain).
Worked with ad agency to write direct mailer copy for United Cerebral Palsy of Southeastern Wisconsin.
Managed all marketing communications functions, including concepting, design, layout, copywriting, public relations, co-op, events, and media planning/placement for several Sheboygan-area businesses.
Wrote, produced, coordinated, and project managed the development of a nine-module training program for IBM Global Services, with each module consisting of a scripted audiotape, student workbook, and quick-reference card; wrote course evaluation and test; did layouts; coordinated translation into five foreign languages and printing.
Produced dozens of sales and training presentations for GE Medical Systems.
Produced, coordinated, wrote, edited, and project managed three different internal and dealer newsletters for Lexmark International.
Edited and wrote dealer newsletters for Toshiba America Information Systems.
Project managed, wrote, and edited Hunter Business Direct internal newsletter.
Wrote article on mission statements for Contracting Profits magazine.
Developed creative platform for direct mailer to kick off Boise Cascade Office Products Quantum Leap program; wrote call guides to precede and follow up mailer.
Wrote high-level dealer communication plan for Shell Oil.
Wrote internal communication plan for 3M Corporate Marketing.
Wrote marketing communication proposal/plan for a Sheboygan-area law office.

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v/ 920-459-9615 f/ 920-459-9600

e/ jim@jpschoemer.com
PO Box 1413
Sheboygan WI 53082-1413