Accomplishments: Jim Schoemer
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- Defined content and wrote copy for all components of a
selling kit to roll out new Details Express
program: brochure, sales and training presentations,
program workbook, quick reference cards, and kit usage
instructions.
- Project managed, developed, and wrote a 48-page full-line
dealer catalog and 32-page end-user catalog for Steelcase/Details.
- Worked with design firm to develop concept and write copy
for dealer catalog and parallel Web site for Leick
Furniture Company.
- Wrote two newsletters for Robert Morris College
that won prestigious Circle of Excellence Awards from the
Council for the Advancement and Support of Education.
- One of four writers hired to help reengineer Web site of
M&I Bank; wrote/edited entire Commercial and
Institutional Services section and portions of two other
sections.
- Implemented name change and legal statements in
collateral for Northwestern Mutual; proofread, did
quality assurance, and executed desktop publishing.
- Wrote dozens of press releases and other marketing
communications pieces for the John Michael Kohler Arts
Center.
- Edited, embellished, and performed quality assurance on
brochure for tradeshow consultant Competitive Edge.
- Worked with advertising agency to copywrite cover
letters, brochures, teaser envelopes, cards, newspaper
ads, and TV scripts for clients including Community Senior Plan
(an offering of Family Health Plan), CUNA Mutual
Insurance, National Funeral Directors Association, and
The Building Committee.
- Wrote copy for two institutional furniture brochures for
OEI/KI (Web page sample to come).
- Concepted, wrote, and project managed logo development,
brochure, and Web site for the Law Offices of Barry S.
Cohen (Web page sample to come).
- Wrote and produced series of radio ads for Papa Johns
pizza and submarine sandwich chain that became part of
the companys franchise kit (not the current
national chain).
- Worked with ad agency to write direct mailer copy for
United Cerebral Palsy of Southeastern Wisconsin.
- Managed all marketing
communications functions, including concepting,
design, layout, copywriting, public relations, co-op,
events, and media planning/placement for several
Sheboygan-area businesses.
- Wrote, produced, coordinated, and project managed the
development of a nine-module training program for IBM Global Services, with
each module consisting of a scripted audiotape, student
workbook, and quick-reference card; wrote course
evaluation and test; did layouts; coordinated translation
into five foreign languages and printing.
- Produced dozens of sales and training presentations for GE Medical Systems.
- Produced, coordinated, wrote, edited, and project managed
three different internal and dealer newsletters for Lexmark International.
- Edited and wrote dealer newsletters for Toshiba America
Information Systems.
- Project managed, wrote, and edited Hunter Business Direct
internal newsletter.
- Wrote article on mission statements for Contracting
Profits magazine.
- Developed creative platform for direct mailer to kick off
Boise Cascade Office Products Quantum Leap program; wrote
call guides to precede and follow up mailer.
- Wrote high-level dealer communication plan for Shell Oil.
- Wrote internal communication plan for 3M Corporate
Marketing.
- Wrote marketing communication proposal/plan for a Sheboygan-area law
office.
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v/ 920-459-9615 f/ 920-459-9600
e/ jim@jpschoemer.com
PO Box 1413
Sheboygan WI 53082-1413
©1999 JP Schoemer
Communications. All rights reserved.